Why Invest In Property? A Perspective You Probably Haven't Heard....

If you've ever taken an investment or personal finance class at school, or been to see an independent financial advisor, then they probably told you about investing in the stock market, investing in bonds, and to put your money in mutual funds.

The idea is to access different sectors and segments of the economy as part of a "balanced portfolio," to diversify your risk.

A typical recommendation is the classic 60/40 model - 60% stocks and 40% bonds - which allows you to access the two largest and most diverse investment markets.

Nonsense.

If as investors our goal is diversity, then why are we ignoring the elephant in the room?

Real Estate (property) is actually the world's largest asset class. Savills estimated it to be worth $326.5 trillion in 2021. That's over twice the size of the bond market, and three times larger than the global stock market.

How can someone claim to be building you a balanced and diversified portfolio, whilst giving an allocation of, you've guessed it, 0%, to the largest, most diverse, and historically best performing asset class on the planet?

That's where we can help. But more on that later!